Declare
Lead with the restaurant’s clearest idea—plant-based burgers with full-volume comfort-food energy—then let the product prove it visually.
CurrentMission Burger Co. / Case study
The mission was already in the name.
An independent redesign that turns Mission Burger Co.’s plant-based point of view, product energy, and two-city operation into one confident guest experience.
- Role
- Strategy · Design · Development
- Output
- Working responsive website
- Status
- Private demo
Same restaurant.
A different experience.
Captured at the same desktop viewport. The redesign remains a private, uncommissioned proposal while its owner presentation is pending.
One experience.
Every screen.
The mobile version is not the desktop page squeezed smaller. Hierarchy, navigation, imagery, and actions are recomposed for the space available while preserving the same character.
- 01 / HierarchyReflows
- 02 / NavigationAdapts
- 03 / ActionsStay within reach
Build the pitch.
Don’t just describe it.
The current site already holds recognizable brand assets, strong food photography, ordering destinations, location facts, testimonials, gift cards, and community touchpoints. The opportunity was to connect those pieces around a clearer proposition. The redesign leads with the food, gives the mission a distinct voice, and helps guests move from appetite to the correct Austin or Atlanta menu and ordering path without losing the brand along the way.
What changed.
And why.
Route
Treat Austin and Atlanta as one brand with distinct local journeys, keeping city selection, menus, location details, pickup, and delivery contextually connected.
Convince
Bring ingredients, mission, food photography, and community touchpoints into the decision journey so plant-based reads as craveable first, principled by design.
A redesign.
Not a reskin.
Each visual decision answers something observed in the existing experience. The comparison is less about decoration and more about what the website asks guests to notice and do.
01First impression
Observed
The current opening combines a strong product image with two large location choices, but asks guests to choose a city before the broader brand proposition is fully established.
Design response
The redesign states the plant-based position and product attitude immediately, pairs it with a high-impact burger composition, and keeps ordering and location discovery within the same view.
02Two-city journey
Observed
Austin and Atlanta ordering, delivery, hours, addresses, and local details appear as separate blocks within a long homepage flow.
Design response
City becomes a persistent piece of context, allowing menus, locations, and ordering handoffs to stay connected to the guest’s chosen Mission.
03Mission + product
Observed
Ingredients, shop, social proof, gift cards, and brand purpose are available, but they operate as neighboring destinations rather than one persuasive story.
Design response
Food, ingredient transparency, mission, and community are sequenced as a single argument: big burger satisfaction with a smaller footprint.
A real build.
An open conversation.
This is independent concept work, not commissioned client work. The website is complete enough for a private demonstration, with presentation and commercial discussions still pending.